Consuming and Fashion Essay Example | Topics and Well Written Essays - 2250 words

Consuming and Fashion - Essay ExampleThe essay Consuming and Fashion discusses the fashion and consuming. The ever increase tastes and preferences alongside the increased merchandise differentiation and the global practice of trade have meant that the role of marketing within any business entity is very constitutive(a) certainly the most crucial. Marketing encompasses the processes of analysis of the target population (market segmentation) to identify trends in consumer needs and wants new product research and development product dispersion and promotion effort and the feedback mechanism. The changes in consumers tastes and preferences mean that there is a trend in which products and services are in demand at a stipulation time and which are not. This has a direct relation to the sales volume and profitability of an organization. Therefore, fashion in this regard, refers to the popularity in demand for a given product or service at a given point in time i.e. trends in consumption behavior. Fashion styles differ between individuals, and can be reflected in a large group at any given point in time as a measure of both kindly identification, and distinction (Illomen, 2011). However, this definition has devolved into a limited sense to mean exclusively trendy clothing and other body accessories such as jewelry. Perhaps this is due to the huge marketing efforts that are visibly expended into this particular segment of the economy. The mechanics of such a transfer of meaning is a subject not intercommunicate by this report.